REALOGY

LinkedIn learning for agents, brokers and public users

THE PROBLEM

TIMELINE

This was a six-week process to identify gaps within current platform, define the problems, create user stories and deliver mocks.

TEAM

Liz M. - UX Researcher

Sarah H. UX Designer

ROLE

UX Designer

KEY GOAL

Create a personalized education portal.

How might we empower agents to reach their professional goals through online learning?

Increase agent, broker, and public user product engagement through an integrated goals based dashboard and personalized education portal.

Created an e-Learning platform for buyers, sellers, and agents interested in finding, analyzing and closing deals. Because real estate is the most expensive asset class, this product educates agents to generate more profits while decreasing risks for their brokerage. Also, it educates buyers and sellers on how to understand and transact in the real estate industry.

OUTCOMES

Increased course findability through search and functionality
Improved site usefulness through calendar integration
Improved site navigation, IA and responsive layout
Added role based account permissions

OVERVIEW

Role: UX Designer

Realogy is the largest real estate holdings corporation in the US. With franchises such as Sotheby's, Coldwell Banker, ERA, and Better Homes and Gardens, the company and it's 190K agents drove $2.2B in revenue during 2020. As a UX designer, my focus was on creating a "LinkedIn Learning" for agents, brokers and the public, working alongside a cross-functional team through foundationional and evaluative user-centered methods.

RESEARCH

User interviews and concept tests

The team's focus was on how to improve the current learning experience for internal agents and brokers, but also make the content available to the public.

We conducted logs analysis, user interviews and concept testing to understand:

Why users come to the site?
What are the current paint points?
Can users quickly find content that is personally relevant or useful?
Can users sign up for a class and how do they want to be notified of classes?
Can content creators update, schedule, and publish courses

Through early research and design methods we were able to advocate to stakeholders the value of UX and extract insights that helped inform their product decisions vital to the business requirements.

RESEARCH TO DESIGN

Concepts

Research confirmed several issues with the current experience. User's could not find content, sign up for classes, access classes, the ability to add classes to their personal and professional calendar, and finally, video content. When designing the site, we knew that navigation needed improvement as well as search functionality. Combining industry analysis, Material Design standards and NNg recommendations, new designs were created with the user's needs in mind.

Interaction Patterns Help Users: